Global cannabis use and acceptance is growing within all consumer segments, with an estimated global market size of $146.6B by 2025. Assuming the US and all 28 EU Countries legalize cannabis for both medical and recreational use, the worldwide market for cannabis products could reach $194B.
Israel is among the highest cannabis use-per-capita in the world at over 27%. This represents a massively underserved domestic market offering significant and immediate opportunities for expansion. Israel also possesses a rich history and relationship with cannabis, which is widely accepted domestically.
The Israeli government has legalized exports as of January 2019 and anticipates functional operations as early as 2020. European countries are starting to see the value of medical cannabis, and are opening their borders to imports. Israel is uniquely positioned to access the EU through Malta with GMP flower and oils.